Home Internet Marketing Business ABCs

Almost everyone nowadays wants to have his very own profitable home internet marketing business that can ease his financial burdens and help him sail smoothly through the ravages of the global financial crisis currently engulfing the economies of the world. Understanding of the ABCs or fundamentals of internet marketing is essential to the success of any online home business.

Internet Marketing

Different people of different profession and stature have view internet marketing in different perspectives. People in one hand consider internet marketing as simply the act of placing banner ads or inbound links on other websites. On the opposite hand, there are many companies claiming that it is the secret to exponentially increasing one’s wealth overnight. Caution should be exercised however, because most of these many companies only try to make you buy some sort of internet marketing program that they proclaim will make you rich by morning.

At the present, internet marketing or online marketing has successfully evolved to a higher stage which now involves a combination of many components a business can utilize to increase sales regardless whether the said business is being executed fully online, partly online, or fully offline. Internet marketing is fully discretionary and it can’t be fully said that it is strictly needed for success but its recent popularity has caused those who don’t use it get left behind by those who do. It can provide a vast and unique competitive advantage to any company. It is for this reason that some companies even rely purely on online marketing to promote their business, its products, and services.

Internet Marketing Objectives

Internet marketing is being employed to make use of the Internet to do at least one of the succeeding:

1. Communicate a company’s message about itself, its products, or its services online.
2. Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers.
3. Sell goods, services, or advertising space over the Internet.

Internet Marketing Components

Internet marketing is made up of many components which may be summarized into the following:

1. Making a business website and getting it launched and published over the Internet. It may consist of text, images and possibly audio and video elements that broadcast the company’s message to visitors, informing current customers and prospects of the features, benefits, and value-for-money of its products and services. The website may also include additional features that extend its capabilities like the ability to capture and store leads from potential customers or the function to directly sell a product or service online. A website may very well be the best way to establish a company’s own internet persona and business entity. Websites can always outperform their offline equivalents – brochures and mail order catalogs.

2. Marketing a website over the World Wide Web via search engines otherwise known as Search Engine Marketing or SEM is the process of helping a website shop up in the top search engine pages whenever one makes a search with certain defined keywords through search engine optimization or SEO, pay-per-click or PPC advertising, or pay-for-inclusion or PFI advertising in which a website is listed in online website directories, the same way as with yellow page listings.

3. Email marketing is the technique of getting information about a product or service out to customers or getting feedback from customers about a product or service through the use of emails. Email addresses of customers or potential customers can be collected through the use of the company website or purchased from lead generation specialists. Email marketing is simply the online version of direct mail marketing. There are different methods that can be utilized to do this form of online marketing like the regular distribution of newsletters or mass mailing of offers related to the company’s product or services.

4. Banner advertising is the online marketing equivalent of the traditional ads in newspapers and magazines. It is the free placement of ads on a website usually known as free ad directories.

5. Online press releasing is the placement of a newsworthy story about a company, regular distribution of newsletters or mass mailing of offers related to the company’s product or services on online wire service or online press release directories.

6. Blog marketing is the process of posting comments, expressing opinions or making online announcements in a discussion forum or blog directory that can be done by hosting your own blog or by comment and link exchanges with other blogs whose content is related to your product or service.

7. Article marketing involves the syndication or online publishing in article sites or directories of freshly written or unique articles that tackle things related to your business, products, or services. These articles have the potential to spread and circulate over the internet since online article hosting services allow the re-publication of articles so long as all links in the articles are maintained. Traffic boost can be the primary result of article marketing, together with the promotion of your brand to a wider audience through the syndication of these articles.

Internet Marketing and Home Business
A website is an element that all internet marketing components, prospective customers, and clients anticipate a business to have. Through the years, having a website has become one of the best ways to get a consumer’s trust and interest in a company and its products and services. Having no website may even cause a prospect to lose interest and head to a competitor. Up-to-date information available 24 hours per day, 7 days a week something that can best come from a website. And the all-encompassing use of online means has cased many prospects to decide to transact only with companies that have a good and useful website.

Engaging in online marketing and having a website is so comprehensive in scope that it can benefit even a business that only has very local customers like a single location food store or clothing store. Internet marketing offers a very cost-effective and comprehensive way of attracting customers and it also gives a business a worldwide reach with its own Web presence that can be very hard to get from other methods especially in the case of businesses whose customers are not restricted to ma single geographical area only.

A website though in some instances is not a complete necessity, can definitely provide a home business operator various benefits due to the virtual nature of most home businesses. A website can act as a storefront for direct selling of products and services as well as serve as a very inexpensive means of getting prospects as well as clients know what your business does or what products it sells especially to those home-based businesses that do not have a physical location.

The internet has been one of the primary drivers that fueled the growth and expansion of home based businesses because it has paved the way for starting and maintaining a web presence with reasonably low cost. It is therefore a must that internet marketing becomes as integral part of your business plan and marketing strategy.

Finding the Right Internet Marketing Mix

Determining and utilizing the right marketing strategy is essential to business success. Defining the percentage of marketing efforts that should be done online, the needed Internet marketing elements and the amount of focus to be given to the website are all vital to the formulation of a marketing plan that will work. The nature of business, the budget, and some personal traits may all affect the marketing mix. All these, and many others influence the development of an internet marketing business blue print.

Using Offline Elements with Internet Marketing Strategies

Only businesses that transact 100% of their business online can make use of a fully online marketing scheme. All others should utilize a marketing mix made up of both online and offline efforts. Traditional methods can greatly supplement the effects and benefits of web marketing. In fact, there are even businesses that conduct all their operations completely online and yet employ the placement of traditional ads on newspapers and magazines to drive prospects to visiting their website and participate in online transactions with the firm. Perfect examples of business that integrate offline elements as components of their internet marketing strategies are Expedia, Travelocity and Monster.com. These firms shell out huge investments in radio and TV advertising as well as other traditional means of advertising to get consumers visit their sites where the real businesses dealings are being transacted.

Develop Internet Marketing Strategies You Like

Only incorporate in your strategy the marketing techniques you like or those that do not annoy you whenever someone does them to you, because most people probably feel the same way. The most hated marketing tool as regarded by many is spam. This is why many companies nowadays do not include email marketing in their arsenal of promotion methods.

Many forget the fact that email marketing does not necessarily mean the sending out of unsolicited emails to every email address you can find. Email marketing can also be accomplished by incorporating a visitor registration webpage on your site. This page then works as a tool to gather email addresses of interested prospects. You can then create a newsletter which you can send to all who have registered in your site. You may also consider updating your newsletter and sending it periodically to your prospects. You may also create a schedule for sending regular emails just to see how your prospects are doing, if your company can be of assistance in any way, or if any of their wants or needs has changed since when you last had a conversation. This is a very efficient way of utilizing email to boost your business promotion even without engaging in email marketing.

Your Budget and Internet Marketing Strategy

The budget plays a very important role in any marketing strategy as it lays out which components and techniques you can develop and exploit. A website for example needs you to select a domain name and then register and purchase it from a web hosting service. Due to the growing demand for web hosting services, the competition has greatly tightened and many now offer discounts. There are those that offer domain name registration for as low as $1.99 per year – provided you also purchase other services, like hosting, which is now also available for less than $10 per month. Next is the design and content of your website. Your can design and write your won content or your can hire a graphics artist for the design and a web content writer for the content. You can also opt to make use of the online website builders that can be found all over the internet.

After your site is all ready to go, getting it found is the next task, because no matter how good or useful a site is, it is of no value if people cannot find it. This is the point where search engine optimization or SEO comes in. SEO is vital to every website. You can either learn and do the SEO yourself or you can hire search engine optimizers to do it for you.

Web content should be search engine optimized from the time it was written. Same goes for the web design as the manner in which a website is designed can either enhance or limit the site traffic it will be receiving in the future. SEO should definitely be a major part of any internet marketing strategy. You can opt to do things faster but more costly or vice versa, depending on your perspective and your budget.

Once your website is up and running, you’ll either need to maintain it yourself or outsource the duties to an independent Webmaster to do it for you.

Google AdWords and similar pay-per-click (PPC) advertising services can be a good choice as they go easy on your budget due to the fact that you can specify the maximum amount you are willing or able to spend. You also get to decide how much you will be paying whenever someone clicks on your site as well as the limit of how much you will be paying per day. You also get control over whether the pay-per-click ads appear only on major search engines or on other related websites as well. Geographic and time restrictions regarding when and where your ads run are also at your disposal, making the said ads quite easy to update. Real time tracking of the benefits is also possible with PPC services. You can also use images and/or videos with PPC advertising, which may even be less costly than placing banner ads on other websites. You can also, on the other hand, utilize pay-per-click advertising to earn money with your website to such programs as Google AdSense, Yahoo Publisher or Microsoft AdCenter.

Tracking the Results of Internet Marketing Strategies

Putting up and operating a successful home-based business is not that easy especially for the average home business operator. Tracking is very important especially when you spend money on strategic Internet marketing initiatives. You should know the effectiveness on such initiatives to be able to make the right decision on whether to go on or discontinue with them. If you are satisfied with the performance of the currently implemented techniques, continue using them. If you are not satisfied, learn from your mistakes. Determine why such approaches did not work and find other means that can work better. Such practice is sure to improve your skills and enhance your chances for success.

Your business will mature and grow faster and more efficiently if you know which internet marketing strategies are worth spending your money.

Remain patient in tracking the performance of your internet marketing efforts and they will surely pay off. Always keep in mind that effects do not occur overnight and a significant amount of time is usually needed before you can feel the benefits. The same is with revenues, at first your efforts may seem to be in vain but after some time, more revenues will surely materialize.

Strategic Internet Marketing Needs to be Flexible

There are millions of people wanting to succeed with their own home internet marketing business and most of these also engage in strategic internet marketing. It is therefore vital that you make your marketing strategy flexible. It should be ready to quickly absorb changes and necessary adjustments. However, some knowledge, some capable assistance, and a well-managed strategic Internet marketing plan can increase your chances for success.

Boost Your Sales and Kick Start Your Business

Follow the steps outlined below and you will increase your sales and your client base, which will lead to additional profit and growth in your business.

Inspite of what any e-mail or website will inform you, there is no easy way to grow your business. It certainly will not happen with you sitting in an armchair or indeed when you are asleep overnight. The reality of the situation is that all successful business owners have got there by working hard, but also vitally working smart. Hard work is not a guarantee of success on its own, but couple that with smart work and you will be on the fast track to success.

I will spell-out what I undertook to achieve the success I have had, and I am certain that if you follow my guidelines that you can see the same level of success as I did.

To start with, a little bit about the success I have had so far. I am not fantastically wealthy, far from it. I have achieved modest, maintainable sales growth on a monthly basis that has added about 10% to my bottom line month-on-month. I don’t have any special skill sets and nor did I spend vast sums of money to achieve this success. My business sells in the B2B marketplace which is where this process works best.

Unfortunately, this is no special secret plan that I have dreamt up. The truth is smart working is often just the basics reworked. It is just about taking a few moments to step back from coalface, look at your business and work out a sensible strategy. For me this meant focusing on the reality that to get necessary growth in my business I needed to either add more customers or get my current customers spending money. Hardly a eureka moment that one is it!

The way I did it was to focus on e-mail marketing. Now to begin with, I have to say, if you are just about to stop reading please hold on for one moment. I too, was very skeptical to start with, but I had to face the fact that I could not employ a sales person to do this job, and I would not be able to find the time I needed to do what I would call the conventional sales work. Until this point I had always professed that I had never done business with a customer I had not met face to face, and I was not going to compromise that ethos. I have to say that I have learned the hard way and had a few setbacks en route, but here is my eight point strategic plan that shows you how I made a success of it.

1. I quickly understood that you cannot send e-mails to lots of people using standard e-mail software. The spam filters available nowadays just cut your e-mail off without it getting anywhere near a recipient. I tried several different programs, but have settled on Interspire which is a web based software, as my program of choice. True it does cost, and there are some very good free programs out there as well (PHP List comes to mind), but it fulfills all my requirements and more.

2. Make sure you have a good relationship with your ISP as you will certainly have rules you will have to adhere to regarding how many e-mails you can send and how quickly you send them. There is a fine line between legitimate marketing and spamming. Make sure you are not on the wrong side of this line.

3. Having commented on the spam word, it is appropriate to cover that issue as well. There are some critical rules you need to follow when sending e-mails. Firstly, if at all possible get your e-mails by having people subscribe to your website and have them give you their e-mail. This is the opt-in method. It is substantially more successful as you are emailing to prospects who have actually asked for your email. This is the only way you can operate if you are sending emails direct to end users. If your company operates in the B2ÂÂB marketplace, then you can purchase a mailing list of some description and utilize that. If you go down this route, then there are three critical things you have to do:

a. The emails address you send your emails from must be a used and registered email address;
b. You can only send business related e-mails to the emails you have;
c. You must always have an unsubscribe link on every e-mail you send. It follows that you must always also unsubscribe anybody that uses it. (Interspire does this automatically.)

If you follow these rules your marketing campaign will be perfectly within the law.

4. Make your e-mails interesting to read as well as having the offer within it. Do not forget to make the subject line of the e-mail eye-catching and try to avoid filling the e-mail with loads of images. This just slows down the system and annoys recipients. Take your readers on a journey with you; do not send the same emails every week, vary them so they get to see the full resources of your company.

5. Try wherever possible to send to your emails at the same time each week. Do not bombard them every day, nor mail infrequently like monthly. A weekly email received at the same time every week will be more likely to be read.

6. You will find a number of programs that offer the ability to verify the email addresses in your list. I can tell you that I have 6 of them installed on my laptop. When I process my list through each program, they all tell me different addresses are either valid or invalid. Even after I sent emails out to the list I had, I could not tally up any of the verifier programs as being effective. The best way I found was to send the emails in manageable batches and handle the bounce-backs as they arrive. If the software you use does this automatically even better.

7. You will no doubt get many returned e-mails, that cannot be sent or the e-mail address you have does not exist any more. Make sure you remove them from your list straight away as this will just annoy your web hoster who will make the assumption that you are a spammer and close your account.

8. Begin with a small manageable list. Get 1,000 addresses and process those to see how you fare. You will learn more quickly, and be respected by your web hoster if you build up as opposed to trying to send a huge list out over night.

This is my 8 point plan to success in email marketing. I can truthfully say that I never broke any of them. I started using a free bulk email program and I bought a mailing list. I quickly understood that the better the software the better the chance my email was to go through. I also learned that some words and phrases also activated spam filters, so none of my emails offer FREE or NO OBLIGATION items.

I have set up my own subscribe page on my website, but to speed up the whole process I bought a mailing list. It was very good value, but as can always be expected, it did contain a number of incorrect emails. However, by working smart and carefully, I eradicated most of them and now have created a list which is significantly smaller, but works perfectly for my needs. The reality is, it is excellent value for money even after you take into account the inaccurate addresses.

To begin with, the mailing list was the only place I invested, and I can categorically say it was excellent value for money. I now send 1,000 e-mails a day, every week, and get on average 15 replies a week. Now I can imagine a number of marketing departments being scornful of this, telling me how low my response is. But in reality, I spend 90 minutes of each ady sending out the emails, and 15 responses a week is an amount I can control and has lead to me expanding my business by the percentages I stated earlier. I win on average 4 new customers a week.
Now in the current market, who is going to laugh at that?

Buying a Quality Coffee Grinder is the Best Coffee Investment You Can Make

A quality coffee grinder plays a bigger role in the coffee produced from your espresso machine than you might think. If you are used to using the pre-ground coffee from the supermarket then you will probably be surprised at the increase in flavour achieved when you get round to grinding your own coffee beans at home.

Buying a new coffee grinder is the best coffee related investment you can make if you already have an espresso machine installed in your kitchen. Whether you are looking for exceptional espresso or you prefer to drink cappuccino for breakfast each day the freshly ground beans from your own grinder will make your experience more enjoyable. With an improved aroma and smoother taste, getting the best espresso it takes to grind your own beans.

There are two types of coffee grinder available to you when you go shopping. The basic entry level grinders use blades to “chop” up your coffee beans in a rough, inconsistent manner and should be avoided at all costs if you are interested in achieving a good espresso. About all that a blade grinder is good for is grinding up flax seeds to pour on your muesli.

To get a fine quality, consistent grind you need to be looking at a burr grinder. These devices use two metal disks to gently grind your beans down without the heating which can burn the coffee. The cost of getting a burr coffee grinder can put many people off and that’s why there is such a great market for the blade type. Though if you value your favourite drink highly you will make the investment required, because you are a aware that the best quality coffee in the world comes at a price, and that price is worth paying.