Graphics and Logos

Logos are really all about the graphics. Well designed and grounded graphics jump out at the world and say “Look at me. Here I am and this is what I’m all about!” In reality, all elements of logo design should support and enhance the graphical image presented. Do you recall ever seeing a business identity that was a hundred percent text, with no enhancing graphics? Probably not many. While you may see logos devoid of specific and separate images, graphical techniques like 3D enhancement, box enclosures, or tapering of font size, are always employed.

Designing good graphics for your logo is not simply a matter of putting together some interesting images with eye-catching shapes, curves, 3D presentations or other graphical “bells and whistles.” The graphics designed into your identity should reflect the nature of your business. It should ideally depict your company’s core business and corporate values. A logo for a bank should look fundamentally different than a one for an alternative energy technology company. The bank’s identity should reflect stability, security, and safety. The alternative energy technology company’s image should connote innovation, creativity, and the future. Specific graphical images used in logos could be tools representative of the company’s business, shapes and figures that reflect what the company does. The globe is an image that frequently appears with a variety of different looks and configurations in companies engaged in global business. AT&T’s Blue World with White Stripes is an example. Construction companies sometimes include images of tools they make use of in their business. Advertising and design firms like to go for eye-catching shapes that appear creative and innovative.

Importance of Logos

Some people see logos as something nice to have but not really essential to their business. First, they should look at some examples of what a good logo can do for a business. You see that Blue World and you think AT&T communicating around the globe. You see that funny little cartoon guy with the big nose and the orange hat, hammer in hand, and you think Home Depot. If you’re still not convinced, think of all the applications a corporate identity can have. Letterhead, memos, websites, promotional clothing and accessory items, are all examples. And the list could go on and on. Logo design is an important business function that should be taken seriously. But who should do it?

Professional Design or Do it Yourself

Yes you can do it yourself and you don’t even need special design software. Any decent Desktop Publishing program will do. But do you really have the creative talent it takes to do this right? Professional designers follow the KISS principle –Keep It Simple Stupid. They know how to sit down with you and learn what it is that you do and how your customers see you and your products and services. They know how to capture things and represent then cleanly and simply. Most DIY logo designers get enthralled with the capabilities of the software and end up with confusing, complicated, and “noisy” logos. Check the Internet for professional logo design help and you’ll find it’s not as expensive as you think. And the investment will pay off. Good luck with your design!

Intelligent Communications For the Oil and Gas Industry

Organisations operating in the oil and gas sector face key and often conflicting business challenges with a need to deliver earnings and profits, increase their share value, maintain high levels of health and safety and maintain strict budgetary controls that ensure returns on capital investment.

A private GSM network can assist in achieving these demanding targets by creating improvements in communications.

Any oil and gas communication system needs to be able to cope with the challenges of highly demanding locations such as offshore facilities and remote pipeline infrastructure. Some users will need to cover just one location, such as a refinery, while others will benefit from a system that covers every area of the production life cycle, the flexibility and exceptionally high coverage provided by a Private Mobile Network is key in this type of situation.

Wireless communications utilising a A private GSM network can play a major role in realising new levels of business efficiency and productivity. A private GSM network provides low powered GSM based solutions able to operate independently of any other systems and designed to survive difficult environments. This is particularly valuable for communication during an emergency evacuation, shut-down or man-down alarm and provides a clear example of where effective and reliable wireless communications technology can add value to the business processes.

Each user will have different needs, communicating on a one-to-one or one-to-many basis, working alone or as part of a team. Intelligent Communications are vital for oil and gas organisations from both a business and a safety perspective. A key objective is to reduce the possibility of an event that would require the facility – the well, pipeline or plant – to be shut down. Interruptions to drilling, pipelines or refinery operations due to inefficient communications can have major financial consequences and the scale is immense. A typical oil pipeline pumps around $3 million worth of oil per hour, while a typical refinery produces around $6 million worth of fuel per day. Refineries and plants all have safety targets too and, of course, 24-hour operation is the norm.

Communications in the oil and gas sector is defined as Mission Critical when lives/safety is at stake; at this point the efficiency of public safety operations is key. Communications are essential for ensuring the safety of both staff and the general public. Communications systems need to be able to support alerts on ‘man-down’ scenarios, or to control emergency evacuations. Safety is also an issue that extends beyond the immediate bounds of a plant or oil field. Oil companies have a duty of care to the environment, as well as their neighbours.

A first step is to provide a communications system that will serve to minimise the risk of an environmental incident, and the second requirements is to ensure the tools are in place to manage any incident and accelerate response or clean-up.

A private GSM network is a low power spectrum network dedicated to the site and enables integration with back end alarm and notification systems.

A private GSM network is ideal in emergency situations as the bandwidth is dedicated to the business and is not affected by external factors. In situations where the commercial GSM network could become overloaded, or worse fail entirely the PMN will continue to operate independently. If external communications for instance to emergency services is required this is connected through the fixed IP network or satellite links where the threat of overload form public mobile calls is removed. Emergency Service personnel can be configured to work on the private GSM network while on site. If the geographical area covered by the incident increases a preconfigured temporary vehicle or remote deployment unit can be used to extend the private GSM network coverage as needed.

After the emergency incident has been resolved, there is usually a need to review the incident by evaluating performance and highlighting areas for improvement. A private GSM network can provide reports on actions taken and call recording can be used to track and evaluate the handling of the incident. This protects the company from possible criticism by confirming that all duty of care requirements were met and then the data can be used to update or modify the business impact analysis and business continuity plans.

Three Major Activities to Grow in a Recession and Position For Recovery

I Kings 18: [43] And said to his servant, Go up now, look toward the sea. And he went up, and looked, and said, There is nothing. And he said, Go again seven times. [44] And it came to pass at the seventh time, that he said, Behold, there ariseth a little cloud out of the sea, like a man’s hand. And he said, Go up, say unto Ahab, Prepare thy chariot , and get thee down, that the rain stop thee not.

ICorinthians 9 [26] I therefore so run, not as uncertainly; so fight I, not as one that beateth the air:

These scriptures help to transition to perhaps more down to earth concerns on how we can grow in a Recession from a business perspective and be positioned to be amongst the new winners. Immediately, the recession was prophetically announced as over, Elijah commands the servant to go and see and look again even as He prayed. Refreshing our vision is therefore the first activity because things are not as they used to be and there indeed may be some even permanent changes in the business landscape. After refreshing our vision, we must execute clear actions – not run in haphazard directions. We need Strategy and Innovation to realign our actions to new realities as well as adapt our systems to remain ahead in a new terrain. Let us examine each of these areas as summarised as follows:

1. Refreshing our vision implies the need to pause and look several times to see the new emerging world and understand new areas of need and business opportunities to target innovation. We need to refocus our efforts on our core business and rebuild long-term orientation with a new mission and objectives as well as set and share new long/ medium range goals and milestones.

Habakkuk 2[2] And the LORD answered me, and said, Write the vision, and make it plain upon tables, that he may run that readeth it. [3] For the vision is yet for an appointed time, but at the end it shall speak, and not lie: though it tarry, wait for it; because it will surely come, it will not tarry.

2. Strategy and Innovation is achieved by comprehensively reassessing what has changed in our market, customers, suppliers, inputs, competitors, regulation and consider where we now have new advantages or can innovate to build advantage. Businesses grow when they master their market and competitive advantage and reposition to exploit these advantages to the fullest. High growth businesses also use flexible structures (instead of old hierarchies) to respond to a more dynamic business environment.

3. We need new approaches and disciplines to adapt our systems especially in the areas of how we manage people, and account and manage money. Businesses that grow despite the Recession invest in more marketing to remain visible when others are cutting down as this conveys strength. They use technology more boldly to drive innovation and maintain their competitive edge.