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Intelligent Communications For the Oil and Gas Industry

Organisations operating in the oil and gas sector face key and often conflicting business challenges with a need to deliver earnings and profits, increase their share value, maintain high levels of health and safety and maintain strict budgetary controls that ensure returns on capital investment.

A private GSM network can assist in achieving these demanding targets by creating improvements in communications.

Any oil and gas communication system needs to be able to cope with the challenges of highly demanding locations such as offshore facilities and remote pipeline infrastructure. Some users will need to cover just one location, such as a refinery, while others will benefit from a system that covers every area of the production life cycle, the flexibility and exceptionally high coverage provided by a Private Mobile Network is key in this type of situation.

Wireless communications utilising a A private GSM network can play a major role in realising new levels of business efficiency and productivity. A private GSM network provides low powered GSM based solutions able to operate independently of any other systems and designed to survive difficult environments. This is particularly valuable for communication during an emergency evacuation, shut-down or man-down alarm and provides a clear example of where effective and reliable wireless communications technology can add value to the business processes.

Each user will have different needs, communicating on a one-to-one or one-to-many basis, working alone or as part of a team. Intelligent Communications are vital for oil and gas organisations from both a business and a safety perspective. A key objective is to reduce the possibility of an event that would require the facility – the well, pipeline or plant – to be shut down. Interruptions to drilling, pipelines or refinery operations due to inefficient communications can have major financial consequences and the scale is immense. A typical oil pipeline pumps around $3 million worth of oil per hour, while a typical refinery produces around $6 million worth of fuel per day. Refineries and plants all have safety targets too and, of course, 24-hour operation is the norm.

Communications in the oil and gas sector is defined as Mission Critical when lives/safety is at stake; at this point the efficiency of public safety operations is key. Communications are essential for ensuring the safety of both staff and the general public. Communications systems need to be able to support alerts on ‘man-down’ scenarios, or to control emergency evacuations. Safety is also an issue that extends beyond the immediate bounds of a plant or oil field. Oil companies have a duty of care to the environment, as well as their neighbours.

A first step is to provide a communications system that will serve to minimise the risk of an environmental incident, and the second requirements is to ensure the tools are in place to manage any incident and accelerate response or clean-up.

A private GSM network is a low power spectrum network dedicated to the site and enables integration with back end alarm and notification systems.

A private GSM network is ideal in emergency situations as the bandwidth is dedicated to the business and is not affected by external factors. In situations where the commercial GSM network could become overloaded, or worse fail entirely the PMN will continue to operate independently. If external communications for instance to emergency services is required this is connected through the fixed IP network or satellite links where the threat of overload form public mobile calls is removed. Emergency Service personnel can be configured to work on the private GSM network while on site. If the geographical area covered by the incident increases a preconfigured temporary vehicle or remote deployment unit can be used to extend the private GSM network coverage as needed.

After the emergency incident has been resolved, there is usually a need to review the incident by evaluating performance and highlighting areas for improvement. A private GSM network can provide reports on actions taken and call recording can be used to track and evaluate the handling of the incident. This protects the company from possible criticism by confirming that all duty of care requirements were met and then the data can be used to update or modify the business impact analysis and business continuity plans.

Three Major Activities to Grow in a Recession and Position For Recovery

I Kings 18: [43] And said to his servant, Go up now, look toward the sea. And he went up, and looked, and said, There is nothing. And he said, Go again seven times. [44] And it came to pass at the seventh time, that he said, Behold, there ariseth a little cloud out of the sea, like a man’s hand. And he said, Go up, say unto Ahab, Prepare thy chariot , and get thee down, that the rain stop thee not.

ICorinthians 9 [26] I therefore so run, not as uncertainly; so fight I, not as one that beateth the air:

These scriptures help to transition to perhaps more down to earth concerns on how we can grow in a Recession from a business perspective and be positioned to be amongst the new winners. Immediately, the recession was prophetically announced as over, Elijah commands the servant to go and see and look again even as He prayed. Refreshing our vision is therefore the first activity because things are not as they used to be and there indeed may be some even permanent changes in the business landscape. After refreshing our vision, we must execute clear actions – not run in haphazard directions. We need Strategy and Innovation to realign our actions to new realities as well as adapt our systems to remain ahead in a new terrain. Let us examine each of these areas as summarised as follows:

1. Refreshing our vision implies the need to pause and look several times to see the new emerging world and understand new areas of need and business opportunities to target innovation. We need to refocus our efforts on our core business and rebuild long-term orientation with a new mission and objectives as well as set and share new long/ medium range goals and milestones.

Habakkuk 2[2] And the LORD answered me, and said, Write the vision, and make it plain upon tables, that he may run that readeth it. [3] For the vision is yet for an appointed time, but at the end it shall speak, and not lie: though it tarry, wait for it; because it will surely come, it will not tarry.

2. Strategy and Innovation is achieved by comprehensively reassessing what has changed in our market, customers, suppliers, inputs, competitors, regulation and consider where we now have new advantages or can innovate to build advantage. Businesses grow when they master their market and competitive advantage and reposition to exploit these advantages to the fullest. High growth businesses also use flexible structures (instead of old hierarchies) to respond to a more dynamic business environment.

3. We need new approaches and disciplines to adapt our systems especially in the areas of how we manage people, and account and manage money. Businesses that grow despite the Recession invest in more marketing to remain visible when others are cutting down as this conveys strength. They use technology more boldly to drive innovation and maintain their competitive edge.

Home Internet Marketing Business ABCs

Almost everyone nowadays wants to have his very own profitable home internet marketing business that can ease his financial burdens and help him sail smoothly through the ravages of the global financial crisis currently engulfing the economies of the world. Understanding of the ABCs or fundamentals of internet marketing is essential to the success of any online home business.

Internet Marketing

Different people of different profession and stature have view internet marketing in different perspectives. People in one hand consider internet marketing as simply the act of placing banner ads or inbound links on other websites. On the opposite hand, there are many companies claiming that it is the secret to exponentially increasing one’s wealth overnight. Caution should be exercised however, because most of these many companies only try to make you buy some sort of internet marketing program that they proclaim will make you rich by morning.

At the present, internet marketing or online marketing has successfully evolved to a higher stage which now involves a combination of many components a business can utilize to increase sales regardless whether the said business is being executed fully online, partly online, or fully offline. Internet marketing is fully discretionary and it can’t be fully said that it is strictly needed for success but its recent popularity has caused those who don’t use it get left behind by those who do. It can provide a vast and unique competitive advantage to any company. It is for this reason that some companies even rely purely on online marketing to promote their business, its products, and services.

Internet Marketing Objectives

Internet marketing is being employed to make use of the Internet to do at least one of the succeeding:

1. Communicate a company’s message about itself, its products, or its services online.
2. Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers.
3. Sell goods, services, or advertising space over the Internet.

Internet Marketing Components

Internet marketing is made up of many components which may be summarized into the following:

1. Making a business website and getting it launched and published over the Internet. It may consist of text, images and possibly audio and video elements that broadcast the company’s message to visitors, informing current customers and prospects of the features, benefits, and value-for-money of its products and services. The website may also include additional features that extend its capabilities like the ability to capture and store leads from potential customers or the function to directly sell a product or service online. A website may very well be the best way to establish a company’s own internet persona and business entity. Websites can always outperform their offline equivalents – brochures and mail order catalogs.

2. Marketing a website over the World Wide Web via search engines otherwise known as Search Engine Marketing or SEM is the process of helping a website shop up in the top search engine pages whenever one makes a search with certain defined keywords through search engine optimization or SEO, pay-per-click or PPC advertising, or pay-for-inclusion or PFI advertising in which a website is listed in online website directories, the same way as with yellow page listings.

3. Email marketing is the technique of getting information about a product or service out to customers or getting feedback from customers about a product or service through the use of emails. Email addresses of customers or potential customers can be collected through the use of the company website or purchased from lead generation specialists. Email marketing is simply the online version of direct mail marketing. There are different methods that can be utilized to do this form of online marketing like the regular distribution of newsletters or mass mailing of offers related to the company’s product or services.

4. Banner advertising is the online marketing equivalent of the traditional ads in newspapers and magazines. It is the free placement of ads on a website usually known as free ad directories.

5. Online press releasing is the placement of a newsworthy story about a company, regular distribution of newsletters or mass mailing of offers related to the company’s product or services on online wire service or online press release directories.

6. Blog marketing is the process of posting comments, expressing opinions or making online announcements in a discussion forum or blog directory that can be done by hosting your own blog or by comment and link exchanges with other blogs whose content is related to your product or service.

7. Article marketing involves the syndication or online publishing in article sites or directories of freshly written or unique articles that tackle things related to your business, products, or services. These articles have the potential to spread and circulate over the internet since online article hosting services allow the re-publication of articles so long as all links in the articles are maintained. Traffic boost can be the primary result of article marketing, together with the promotion of your brand to a wider audience through the syndication of these articles.

Internet Marketing and Home Business
A website is an element that all internet marketing components, prospective customers, and clients anticipate a business to have. Through the years, having a website has become one of the best ways to get a consumer’s trust and interest in a company and its products and services. Having no website may even cause a prospect to lose interest and head to a competitor. Up-to-date information available 24 hours per day, 7 days a week something that can best come from a website. And the all-encompassing use of online means has cased many prospects to decide to transact only with companies that have a good and useful website.

Engaging in online marketing and having a website is so comprehensive in scope that it can benefit even a business that only has very local customers like a single location food store or clothing store. Internet marketing offers a very cost-effective and comprehensive way of attracting customers and it also gives a business a worldwide reach with its own Web presence that can be very hard to get from other methods especially in the case of businesses whose customers are not restricted to ma single geographical area only.

A website though in some instances is not a complete necessity, can definitely provide a home business operator various benefits due to the virtual nature of most home businesses. A website can act as a storefront for direct selling of products and services as well as serve as a very inexpensive means of getting prospects as well as clients know what your business does or what products it sells especially to those home-based businesses that do not have a physical location.

The internet has been one of the primary drivers that fueled the growth and expansion of home based businesses because it has paved the way for starting and maintaining a web presence with reasonably low cost. It is therefore a must that internet marketing becomes as integral part of your business plan and marketing strategy.

Finding the Right Internet Marketing Mix

Determining and utilizing the right marketing strategy is essential to business success. Defining the percentage of marketing efforts that should be done online, the needed Internet marketing elements and the amount of focus to be given to the website are all vital to the formulation of a marketing plan that will work. The nature of business, the budget, and some personal traits may all affect the marketing mix. All these, and many others influence the development of an internet marketing business blue print.

Using Offline Elements with Internet Marketing Strategies

Only businesses that transact 100% of their business online can make use of a fully online marketing scheme. All others should utilize a marketing mix made up of both online and offline efforts. Traditional methods can greatly supplement the effects and benefits of web marketing. In fact, there are even businesses that conduct all their operations completely online and yet employ the placement of traditional ads on newspapers and magazines to drive prospects to visiting their website and participate in online transactions with the firm. Perfect examples of business that integrate offline elements as components of their internet marketing strategies are Expedia, Travelocity and Monster.com. These firms shell out huge investments in radio and TV advertising as well as other traditional means of advertising to get consumers visit their sites where the real businesses dealings are being transacted.

Develop Internet Marketing Strategies You Like

Only incorporate in your strategy the marketing techniques you like or those that do not annoy you whenever someone does them to you, because most people probably feel the same way. The most hated marketing tool as regarded by many is spam. This is why many companies nowadays do not include email marketing in their arsenal of promotion methods.

Many forget the fact that email marketing does not necessarily mean the sending out of unsolicited emails to every email address you can find. Email marketing can also be accomplished by incorporating a visitor registration webpage on your site. This page then works as a tool to gather email addresses of interested prospects. You can then create a newsletter which you can send to all who have registered in your site. You may also consider updating your newsletter and sending it periodically to your prospects. You may also create a schedule for sending regular emails just to see how your prospects are doing, if your company can be of assistance in any way, or if any of their wants or needs has changed since when you last had a conversation. This is a very efficient way of utilizing email to boost your business promotion even without engaging in email marketing.

Your Budget and Internet Marketing Strategy

The budget plays a very important role in any marketing strategy as it lays out which components and techniques you can develop and exploit. A website for example needs you to select a domain name and then register and purchase it from a web hosting service. Due to the growing demand for web hosting services, the competition has greatly tightened and many now offer discounts. There are those that offer domain name registration for as low as $1.99 per year – provided you also purchase other services, like hosting, which is now also available for less than $10 per month. Next is the design and content of your website. Your can design and write your won content or your can hire a graphics artist for the design and a web content writer for the content. You can also opt to make use of the online website builders that can be found all over the internet.

After your site is all ready to go, getting it found is the next task, because no matter how good or useful a site is, it is of no value if people cannot find it. This is the point where search engine optimization or SEO comes in. SEO is vital to every website. You can either learn and do the SEO yourself or you can hire search engine optimizers to do it for you.

Web content should be search engine optimized from the time it was written. Same goes for the web design as the manner in which a website is designed can either enhance or limit the site traffic it will be receiving in the future. SEO should definitely be a major part of any internet marketing strategy. You can opt to do things faster but more costly or vice versa, depending on your perspective and your budget.

Once your website is up and running, you’ll either need to maintain it yourself or outsource the duties to an independent Webmaster to do it for you.

Google AdWords and similar pay-per-click (PPC) advertising services can be a good choice as they go easy on your budget due to the fact that you can specify the maximum amount you are willing or able to spend. You also get to decide how much you will be paying whenever someone clicks on your site as well as the limit of how much you will be paying per day. You also get control over whether the pay-per-click ads appear only on major search engines or on other related websites as well. Geographic and time restrictions regarding when and where your ads run are also at your disposal, making the said ads quite easy to update. Real time tracking of the benefits is also possible with PPC services. You can also use images and/or videos with PPC advertising, which may even be less costly than placing banner ads on other websites. You can also, on the other hand, utilize pay-per-click advertising to earn money with your website to such programs as Google AdSense, Yahoo Publisher or Microsoft AdCenter.

Tracking the Results of Internet Marketing Strategies

Putting up and operating a successful home-based business is not that easy especially for the average home business operator. Tracking is very important especially when you spend money on strategic Internet marketing initiatives. You should know the effectiveness on such initiatives to be able to make the right decision on whether to go on or discontinue with them. If you are satisfied with the performance of the currently implemented techniques, continue using them. If you are not satisfied, learn from your mistakes. Determine why such approaches did not work and find other means that can work better. Such practice is sure to improve your skills and enhance your chances for success.

Your business will mature and grow faster and more efficiently if you know which internet marketing strategies are worth spending your money.

Remain patient in tracking the performance of your internet marketing efforts and they will surely pay off. Always keep in mind that effects do not occur overnight and a significant amount of time is usually needed before you can feel the benefits. The same is with revenues, at first your efforts may seem to be in vain but after some time, more revenues will surely materialize.

Strategic Internet Marketing Needs to be Flexible

There are millions of people wanting to succeed with their own home internet marketing business and most of these also engage in strategic internet marketing. It is therefore vital that you make your marketing strategy flexible. It should be ready to quickly absorb changes and necessary adjustments. However, some knowledge, some capable assistance, and a well-managed strategic Internet marketing plan can increase your chances for success.